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Why are you having so much trouble promoting your fashion brand?It seems like you've tried everything: you've spent a ton of money on a snazzy website, you've networked with a million people, you've tried so many PR companies but none seem to be getting results, you believed that expensive web designer who told you they would bring you tons of traffic. It's just so frustrating!Worse, you feel like all this stress is starting to affect your creativity. Maybe your designs are suffering, and you may not able to afford the high-quality materials that you know will make the difference between your designs and everyone else's. The reason why fashion businesses have so much trouble promoting their brand is because they rely solely on the traditional way of selling their designs.Defining your target market: What motivates your customers?
Three ways to make fashion events pay off
How to tweak your MySpace profile for professional results
This week I'd like to talk about ways you can make changes to your MySpace profile yourself so that it's not such an eyesore and a detraction from the mission of promoting your brand. Remember, the goal is to make your profile the story of your brand, not your personal saga! Therefore, I'd like to teach offer some tips to make your brand shine like it should.
Does your MySpace page suck?
I wanted to offer you a pantheon of great apparel business MySpace pages to show you, but I have to be honest. I really didn't find any. This is a real disappointment, since MySpace is a fantastic way for you to connect with your target market...especially since so many of you are t-shirt and "urban" designers. The industry that really is making good use of MySpace is the music industry, so I looked for ways to use their ideas to your apparel business' benefit.
Marketing SOS For the Struggling Latino Fashion Designer¡Qué tal, mi gente!Any Latino fashion designer knows – it can feel like such a long and winding road to success. It seems like no matter how maravilloso your line or how great your products, you just can’t seem to get ahead. From creation, to production to marketing, the stress that comes along with your dream often feels like more of a nightmare. What’s worst of all is that all the constant pressure to stay on top at work often takes you away from your family and those you love most. Some days...you just want to call it quits. How many times have you been tugged by tiny hands and a sweet “Mami, come see?” TestimonialsRead my TestimonialsI've really been blessed to work with some tremendous people, with good hearts and smart minds, who just want to get their foot out into the marketplace. Here are a few testimonials from folks who have benefitted from my advice on internet marketing and email marketing for the fashion industry. 
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Your job as an apparel designer or manufacturer is to make sure that you’re always providing fresh new looks to the segment of the market that you can claim as your own. But the problem often is who really is in your target market? How do you connect with them? The first step in understanding your customers is to really understand what motivates them so that you can connect with them at a
Now that the economy is in recession, it's important to find alternate ways to promote your brand and make those sales. Creating partnerships with others from parallel industries to create fashion-related events can be a good situation for your business, as long as you can use the event to your advantage.
